The topics discussed above are based on real-life agents who have successfully grown their businesses. If you aim for the sales goals above, then you will have no problem earning Brokerage Bucks! Conclusion Whether you are selling Medicare Advantage, Medicare Supplements, or Final Expense, you can combine your production each month to qualify. One of the ways we help agents grow their book of business is through our exclusive Brokerage Bucks program, where you could earn up to $5,400 annually in marketing dollars! Brokerage BucksĪt The Brokerage, our agents are family to us, and we support their on-going growth and success in everything we do. This will enable you to track your leads from the first contact to close, make smart business decisions based on real-time data analytics, keep in touch with your clients through ongoing drip marketing campaigns, and manage all aspects of your Medicare business.ĭid you know that it costs five times as much to attract a new Medicare client than to retain an existing one? Successful agents know that in order to truly scale their operation, they have to preserve their book of business. A client relationship management system (CRM) helps nurture your client relationships with ease through contact managem ent, sales records, automated workflows, email marketing, and website integration.
Client Relationship ManagementĪs your Medicare business grows, you can quickly lose track of your data.
#PUTTING THE BEST BUSINESS PLAN TOGETHER FREE#
If you decide to run paid Facebook advertisements, you can read our free guide to learn how. People need to feel like they are part of a community, and the internet offers you a platform to meet those needs. There is no magic formula for using social media to sell insurance, so please remember to be realistic in your approach. Consider launching a YouTube channel where you explain the basics of Medicare and introduce your company. Set up a free Facebook business page where you regularly share helpful content. Make sure you have a website where people can learn more about you. We all know that technology is increasingly important in the Medicare industry. This could include bulletin b oards, business cards, flyers, and word-of-mouth.Īnother unique opportunity is participating in local health fairs! For a low fee, you could sponsor a small booth and present your products to this interested audience. Community InvolvementĪre you involved with a religious organization, chamber of commerce, school board? These groups give you the opportunity to market your business for little cost. Our team can help you put together an effective direct mail marketing plan. This could include community meetings, T65 campaigns, DSNP marketing, and cross-selling supplemental products. There are several options when it comes to direct mail marketing. That’s a 3X return on investment!Įven if you sell just one new-to-Medicare policy, you add a new client to your book of business and get your cash back! Let’s assume that out of 1,000 mailpieces you make 3 Medicare sales. The price of a 1,000 piece mailer is normally $450 to $500. Referrals are always the best leads, and it all starts with building relationships.
#PUTTING THE BEST BUSINESS PLAN TOGETHER HOW TO#
If you want to improve your grassroots marketing skills, we highly recommend you read How to Win Friends and Influence People by Dale Carnegie. Find out who the gatekeeper is and introduce yourself as someone who can help their members with Medicare coverage. “All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, one which sometimes seemed impossible.” – Orison Swett Marden Provider Networkingĭoctor’s offices, senior centers, and gyms are all great places to generate activity for your Medicare business. The key idea is that you have to set realistic goals and patiently stick with them. Even if you lose 10% of your book of business each year (the industry average), you can reasonably expect to earn $250,000 by year 5. It may not sound like much at first, but thanks to renewal income, this begins to scale very quickly. This results in a year-one income of $29,000. In year one, we recommend that you aim to sell 40 new Medicare policies, and 60 policies to individuals who were already on a Medicare plan. The following chart provides an estimation of what you could earn by setting measurable sales goals. With so many people in need of your expertise, you can take great pride in the work you do. Whether you’re a full-time agent or you’re selling insurance as a side gig, there is a lot of money to be made in this business. This includes production goals, lead generation, client retention, and marketing co-op. This article discusses 4 core areas to focus on when putting together your Medicare business plan. With 10,000 Baby Boomers turning 65 every day, it’s a great time to create your Medicare business plan!
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